A perfect example of this is in the "Say Yes to the Dress" episode we watched. The first bride aims to seek out perfection in finding the most beautiful princess ball gown of her dreams. But this bride wants feel like a princess to bad that she needs two dresses for her big day! She and her husband have set a $13,000 dollar limit for both of the dresses. Once the woman finally finds the dress of her dreams it is very much over budget..this bride must have two dresses! So the manager decides to cut the bride a deal, she cuts the price of the dress in half from $6,000 - $3,000 dollars.
That alone is proof that there is such a large kickback for people who sell items or offer services for the wedding industry. These people are thriving off of new couples getting married and making them believe that having a "luxurious and extravagant" fairy-tale wedding is a must. And it is costing these couples many thousands of dollars to have the wedding of their dreams. The article "The Rise of the Lavish Wedding" also emphasizes the importance of the white dress. It is seen to represent sexual purity, and racial superiority, also because it is difficult to keep clean. The second bride in "Say Yes to the Dress" is named Kelly, she defies these norms by fulfilling her dreams of getting married in an all black dress. More specifically this bride seeks a designer dress by Grace Kelly that includes her signature 3/4 sleeve in all black. Through out the episode you can tell the bride is locked on the the "elegance" of this perfect black dress. But ends of pleasing her mother and saying yes to a slimming white one with a similar 3/4 sleeve. The bride aimed to make a fashion statement in all black which is normal for brides, but ended up choosing what made her mother and herself happy.
I like the way you compare the Rise of the Laving Wedding and the perfect story book wedding to the Say Yes to the Dress episode. She wants not one, but two dresses so she can feel like a princess.
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