Friday, April 15, 2016

Different Types Of Social Currency

One thing that is rather hot right now is a T.V. show entitled "The Walking Dead." It is on AMC's network and is the most viewed television series currently. It uses the Social Currency of Remark-ability simply because most of America watches it, with that may people viewing the television show each week, it can't help but spark people's interests to try it out.

http://www.amc.com/shows/the-walking-dead

Another popular brand is Jordan, they release clothing and very limited shoe releases almost every 2 months. Its signature "Retro" line is available in very limited quantities and can resale for hundreds more than you spent on the shoes. It uses the Insider social currency because only the people who know when the next shoe is going to come out will get them in the very limited quantities they have making them feel exclusive to the people who buy them.

http://sneakernews.com/air-jordan-release-dates/

The last piece of social currency is one of the latest forms of technology to hit the video gaming market. It is known as VR or virtual reality, it uses all 3 forms of social currency, Remark-ability because the producers of the product are using the newest and best tech to create a new product for playing video games. It grabs people's attention it is something totally new and different. It also uses Game Mechanics because it is literally used to play video games so the player earns rewards or perks while they participate in a game. You can also argue that it uses Insider social currency as well, this new tech is expensive and currently back ordered because they can not produce enough to keep up with the demand. This is leaving people frustrated because they have no idea when they will get their VR set and is being reported as "one of the worst release weeks for a piece of video gaming tech."

https://www.oculus.com/en-us/

1 comment:

  1. I think it was really smart to use the retro releases as a type of social currency. I'll always see how they sell out in a matter of hours and people will line up for days. Then a few months later you always see people selling them for hundreds more than they bought them.

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